The critique came from social media users and the controversy H&M was accused of being racist as it seemed like the company was comparingĪ dark skinned boy to a monkey (Stack, 2018). It’s simple.On Sunday the 7th of January 2018, the Swedish retailer, Hennes and Mauritz, hereafter H&M, was criticizedįor a sweatshirt ad featuring a dark skinned child model wearing a green sweatshirt saying “Coolest Monkey Don’t support brands that don’t support you. Someone at H&M knew this would create controversy. I buy pieces that last or I make them last. I wear offbrands and I don’t own more clothes than I can fit in my carry on luggage. Tarajosu: I also want to say I don’t wear H&M or Zara or any of those types of brands. I'm almost certain the Persson Family and their $31 Billion wont care in Sweden but… this lil guy will see his pics and the mockery one day because the internet doesnt erase… so I just hope he gets to see this one or any like it that celebrate him.”. A great role model and man I look up to wrote this message : “I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M.
I created this based off of correction of Error. A whole team shooting and no one saw what’s wrong with this.” This beautiful boy doesn’t even know what H&M is making out of him. One person twitted: “This is racist and insensitive. However, for many celebrities, designers and H&M customers this statement wasn’t enough and some of them decided to take a stance and bring awareness to the issue of racism via Twitter. Therefore, we’ve not only removed the image from our channels, but also the garment from our offering.” In response, H&M promptly twitted their apologies and removed the product from the online store, saying: “We’re deeply sorry that the picture was taken, and we also regret the actual print. And it seems like the protest took a serious spin.Īs we reported earlier, the Swedish brand got in trouble after H&M spokesperson The Weeknd decided to cut ties with the brand after seeing the racist ad and posted his announcement on Twitter.Īccording to the retail giant, the advert was posted as part of the brand’s global online campaign supporting its “jungle” theme. Following a recent incident involving H&M’s unfortunate hoodie with the slogan “coolest monkey in the jungle”, many celebrities, including The Weeknd, took to Twitter to express their outrage.
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